You rode a bike from where to where?
Cycled from Eugene Oregon up to the National Parks in the Idaho Montana area, Went through Yellowstone, came down south and finished in Stillwater, OK.
What was the most challenging thing about that?
The most challenging was the people we were with. It was my wife and three other people we didn’t know very well. When you have five people trying to make a decision together on where to eat and sleep, in hot weather, tired, hungry and dirty; you can have some serious obstacles.
Were those things that you thought about before you jumped on the bikes and took off?
No. Because we didn’t have that experience under our belt. Everything was new. We were just figuring it out on the go. Getting into the hot weather, which wasn’t until about Kansas, then came the serious challenges. We had to start riding at about three in the morning, until about eleven to beat the heat. You just can’t carry enough water when it’s a hundred degrees outside.
What does bike riding look like to you now?
About three blocks a day, from home to work. I’ll hop on the bike to go to the grocery store or to the bank. Guthrie is a bike friendly community.
When did you take your first drink of coffee?
Probably at a Jimmy’s Egg Diner with my dad when I was around ten. My dad would take our family there on Saturdays. He would get a cup of coffee and load it down with cream and sugar. It was good.
When did you know you wanted to open up a coffee shop?
That would have been around the time I met Mallory, which would have been the Fall of 2007. When I met her, she said, I am going to have a coffee shop one day, and I believed her. We fell in love pretty quick and got married pretty quick after that.
Tell us about your story. Tell us about Hoboken.
It started when I met my wife Mallory. It was her dream. She knew it was something that she was supposed to do. When we met, I was a business major, and I had interned at some insurance companies and was really working toward the business world; sales or finance whichever way it took me. When she said she wanted to have a coffee house, I had been hanging out at a coffee house studying a lot and really enjoyed the atmosphere. I thought this sounds better than insurance, so I said lets do it.
We got married in the summer of 2008 and started applying a lot of Dave Ramsey’s teaching to our personal finances so that we could actually start having some business finances on the side. We moved to Oregon and set aside a year to just see the coffee culture of the northwest. We learned a lot and put a business plan on paper.
Before Oregon, we were just going to be a coffee shop. When we went to Oregon in 2009, it was in the middle of the recession. Oregon was getting crushed. We talked to some café owners and asked their advice on some things and nine out of ten of them said they wished they roasted their own coffee. When we came back to Guthrie, we shifted our business plan to coffee roasting. In fact, we were going to open up just as a roasterie. We weren’t even going to have a café space, but it ended up to were we were able to do both at the same time. That was late 2012 when everything came together.