What are your names?
Kayla Coffey and Anna Farha
Share the kind of work you do.
In the last month we have launched our podcast, Localites OKC in partnership with The Spy FM. It's a weekly show that comes out every Thursday morning and provides a rundown of the upcoming week's events and a focus topic of a large event or new business in OKC.
What were you doing before you started your current work?
Kayla: I work both a full-time and part-time job, but we both have been super involved in the OKC community by attending events, volunteering and being involved with young professional groups and Yelp.
Anna: I have worked in a variety of marketing/communications roles at a non-profit, PR agency and small business.
What prompted you to start the podcast?
Kayla: My involvement in all of the previously mentioned activities really paved the way to launching the podcast as a way for us to share our knowledge and experiences with the community. We have combined our shared knowledge of current local events in one place so that our audience can listen to us and stay up to date.
Anna: We really wanted to share with people all the ways to get involved in our community. I had a radio show in college as well, so a podcast was a natural fit for me.
What's the biggest thing you've had to overcome to be successful in your work?
Kayla: I think every episode is a learning curve so far and we've been able to improve our own voices, format, content and even sound quality with each show. I would say the biggest thing we overcame was any fear of starting and putting ourselves out there. We showed up to an informational meeting and recorded a demo show, which we've been told is more than the majority of people with podcast ideas do. Just putting ourselves out there has been a scary but incredibly rewarding thing for us.
Anna: Yes, it's definitely been just putting the effort in to make it a success.
What have you found you must be consistent in to do your best work?
Kayla: When we were first talking about possibly doing a local podcast I didn't fully understand how much research was going to be needed for us to do this well. I thought I knew about everything happening, but I soon realized to give a comprehensive overview it took much more research than I had realized! Consistent research and note-taking has been a necessity for us to produce the best final product.
What do you to to keep learning how to do your work better?
Kayla: Being active on social media is the only way I can keep up with everything happening in OKC and learning about all of the new things that constantly pop up.
If you were magically given three more hours in a day, how would you spend them?
Kayla: Sleeping. I do so much with volunteering and attending events that I could always use more time to sleep.
Anna: Yep! If I had more time to sleep, I'd then have more time to do other things!
Who do you surround yourself with to do your best work?
Each other and Ferris from The Spy.
What's the worst and best part of your current work?
Kayla: The best part of launching the podcast has been the support from the community. We have people who text us or reach out to thank us for what we are doing and that has been an amazing feeling. The worst part is how time-consuming it is to produce a weekly show on top of our already jam-packed schedules. But it's worth it.
Anna: I think the best part is how willing people have been to help us get started. It's nice knowing that you have people rooting for you. A weekly show is quite a commitment, so it'd be great to have those three extra hours in the day you mentioned earlier.
How do you measure your progress?
Kayla: We are tracking our listens, but also our social media reach as the service we are providing is really aggregating local happenings in one place and sharing it via multiple platforms so we are measuring our reach across the board.
Anna: I know we're making progress when people say we are introducing things to them that they weren't previously aware of.
What's your favorite tool or piece of technology you use for work?
Kayla: All social media. Given that the podcast lives on the internet, social media has been our biggest tool for reaching our audience.
What's one piece of advice you wish someone would have given you before you started this job?
Kayla: Listen to yourself speaking more and work on your speak ticks like "um." I thought I had a better handle on this than I actually do and am learning to improve episode by episode.
Anna: Don't get discouraged if things don't go as planned.
Favorite book or podcast right now?
Kayla: Localites OKC ;) of course!
Name another woman you admire in your line of work.
Terry Gross & Audie Cornish.